籌款 9月15日 2024 – 10月1日 2024 關於籌款

Pictorial metaphor in advertising

Main
Business & Economics - Sales & Marketing
Pictorial metaphor in advertising

Pictorial metaphor in advertising

Forceville, Charles

0 / 0

你有多喜歡這本書？

文件的質量如何？

下載本書進行質量評估

下載文件的質量如何？

類別:

Business & Economics - Sales & Marketing

年:

2006

版本:

Digital print

出版商:

Routledge

語言:

english

ISBN 10:

0415186765

ISBN 13:

9780415186766

文件:

PDF, 2.53 MB

IPFS:

,

english, 2006

下載 (pdf, 2.53 MB)

轉換進行中

轉換為失敗

你可能感興趣

Charles Forceville — Visual and Multimodal Communication: Applying the Relevance Principle

Charles Forceville — Pictorial Metaphor in Advertising

Gunther Kress — Literacy in the New Media Age

Dan Sperber, Deirdre Wilson — Relevance: Communication and Cognition, Second Edition

Paul Messaris — Visual Persuasion: The Role of Images in Advertising

Forceville, Ch. — Pictorial Metaphor in Advertising

Charles J. Forceville, Eduardo Urios-Aparisi, Charles J. Forceville — Multimodal Metaphor

Paula Pérez Sobrino — Multimodal Metaphor and Metonymy in Advertising

Fahad H. Al Jumah — A Comparative Study of Metaphor in Arabic and English: General Business Writing With Teaching Implications

Elly Ifantidou et al. — Beyond Meaning

Kittay, Eva Feder — Metaphor: Its Cognitive Force and Linguistic Structure

Charles Forceville — A Course in Pictorial and Multimodal Metaphor

刘建刚著 — 语用选择与等效翻译

M. Leezenberg — Contexts of Metaphor (Current Research in the Semantics Pragmatics Interface)

Sam Glucksberg, Matthew S. McGlone — Understanding Figurative Language

Andrew Goatly — The Language of Metaphors: Literal Metaphorical

Tendahl Markus — A Hybrid Theory of Metaphor: Relevance Theory and Cognitive Linguistics

Josef Stern — Metaphor in Context

Keiko Tanaka — Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

Deborah Cameron — On Language and Sexual Politics

Andrew Ortony — Metaphor and Thought

Lynne Cameron, Graham Low — Researching and Applying Metaphor

Deirdre Wilson, Dan Sperber — Meaning and Relevance

Raymond W Gibbs Jr., Herbert L. Colston — Irony in Language and Thought: A Cognitive Science Reader

John A. Barnden, Mark G. Lee (Editors) — Metaphor and Artificial Intelligence: A Special Double Issue of metaphor and Symbol

Mark Johnson — Philosophical Perspectives on Metaphor

Michael Toolan — Total Speech: An Integrational Linguistic Approach to Language

Michael Toolan — Total Speech: An Integrational Linguistic Approach to Language

L. David Ritchie — Metaphor

Paula Pérez Sobrino, Jeannette Littlemore, Samantha Ford — Unpacking Creativity: The Power of Figurative Communication in Advertising

Ahmed Abdel-Raheem — Pictorial Framing in Moral Politics: A Corpus-Based Experimental Study

Iwona Witczak-Plisiecka; Iwona Witczak-Plisiecka — Pragmatic Perspectives on Language and Linguistics, Volume I: Speech Actions in Theory and Applied Studies

Elisabetta Gola; Francesca Ervas — Metaphor in Focus : Philosophical Perspectives on Metaphor Use

Ewa Waaszewska — Relevance-Theoretic Lexical Pragmatics

Sylvia Weber Russell — Computer Interpretation of Metaphoric Phrases

Adrian Pilkington — Poetic Effects: A Relevance Theory Perspective

Stefana Garello — The Enigma of Metaphor: Philosophy, Pragmatics, Cognitive Science

Charles J. Forceville (editor); Eduardo Urios-Aparisi (editor) — Multimodal Metaphor

Jan Strassheim (editor); Hisashi Nasu (editor) — Relevance and Irrelevance: Theories, Factors and Challenges

最常見的術語